‘An ad should never look like an ad’
When it comes to social media advertising, the key to success is making it not, look like an ad. With backgrounds in content creation, influencer marketing and management, our team know exactly what the audience want and more importantly, how to reach them. Putting social first, we always aim to make content that seamlessly blends into the world of UGC yet is always the front runner for quality. With industry grade equipment and editing suites we bring your sky wide vision to life, fitting it onto the small screens of social.
We work with global brands across the main platforms to deliver world leading content. Unlike other companies, we work with anyone on any side of the project. From influencer ads and talent agencies, to brand social teams and corporate site activations, we support creators in their bedroom to global companies working with top name brands. If you're working on a social ad-activation anywhere on the chain and need help producing, we can help.
Our team supports from concept to creation; from the birth of the idea we support in creative ideation, brief development, storyboarding and timelines. Alyt's production team takes over and aids in shooting, location scouting, directing and editing. Once it's in the suite you will have control over the final product before it's exported in multiple aspect ratios and sent back to you. Each client is assigned a project manager, who will over see your campaign from start to finish: your own creative PA!
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Why a social media ad?
Users spend over 200 million hours a day on Reels and TikTok’s, so it’s no surprise brands are choosing to advertise on them. Influencer activations and branded content has a huge impact on product sales, with over 70% of scrollers purchasing products they saw advertised on social media in 2023. However, there’s nothing worse than an ad sticking out like a sore thumb with an anomalous performance pushed solely by ad-spend. Our team works with you and learns your brand identity inside and out to curate, storyboard, pitch and produce an ad that is tailored to you, to seamlessly blend into your content mix. Adverts done poorly can seem disingenuous and commercialised to an audience that values UGC; we understand the value of your audience, so we craft content for audience retention as well as reach, ensuring you pull in new viewers, whilst keeping the loyal ones.
As well as working with brands and influencers, we also work with companies. As an out-of-house agency, we come in and take over from partnerships and act as your personal creative team. Our specialist team works with you and the client to support you with creative ideation, handle video production, optimise for social and hand it back to you for launch. Alyt draws the bridge between the brand and the company to deliver content that suits your identity, matches the brief and always delivers results. Our team will manage everything from creative concepts to data tracking, and you can be as hands-on, or off, as you like.