In early 2024, Lucy was working in New York as a social media editor, and Daisy in London as a freelance videographer when one afternoon Daisy said... 'shall we start a video agency?'. With nearly two decades of experience between them in content creation and professional media production, they spent their learning years working in corporate environments and freelancing, namely News UK and Dailymail.com. However, what they both saw was a gap in the market for well-produced, internet-savvy out-of-house video. Time and time again they saw campaigns with big budgets fall flat, or A-list interviews shot with improper lighting, all because there wasn't a proper team that was dedicated to bringing it to life.

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Everyone is on the internet, but not everyone can make great content.

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After winding one another up that we really CAN do this, Lucy left her role and headed back to London to bring Alyt to life. Having worked with influencers and brands on social ads and UGC for over six years, and Daisy with global names on radio and TV for the last ten, they knew together we could find a sweet spot for organic, phone-friendly video that never compromised on quality. After bringing on Jordan Platt, ex-Head of Social at Metro who has worked across national titles including LadBible, MTV and Pink News, Alyt began rapidly expanding, working with people, brands, businesses and corporations across London to take their brand to the small screen.